top of page

Disney Pinnacle
A Digital Collectible Platform 

Crafting a Seamless Experience for Collecting Rare Digital Pins

Disney Pinnacle is a platform for high-end digital collectibles where users can hunt for, collect, trade and curate exclusive officially licensed rare digital pins featuring beloved characters from Disney, Pixar and Star Wars.

The challenge

Disney Pinnacle, created in partnership with Dapper Labs (NBA Top Shot, NFL All Day, CryptoKitties), was envisioned as a platform where fans could hunt for, collect, trade, and curate digital pins featuring characters from iconic Disney brands. The challenge was to ensure the platform’s branding, usability, and functionality adhered to Disney’s high standards while delivering an intuitive and engaging experience for collectors.

The teaser that earned us thousands of subscribers before launch.
Advising and directing animations
Animation.png

My role

As the lead designer on the Disney side, I was involved from inception to launch. My responsibilities included:

​

  • Collaborating with Disney’s brand, business development, and product teams to oversee and refine Dapper’s designs and functionality.

  • Contributed extensively to the development of the platform’s branding, ensuring alignment with Disney’s iconic aesthetic.

  • Reviewing user flows and defining the Minimum Viable Product (MVP).

  • Collaborating on the value system for digital pins, ensuring they were intuitive and engaging for users.

  • Inspecting every digital pin for faults in 3D geometry, color attributes, and adherence to Disney brand guidelines.

  • Advising on accessibility standards and optimizing artwork for the best visual representation of pins.

Process & approach

  1. Branding & Platform Identity

    • Partnered with Dapper to craft a cohesive branding strategy that reflected Disney’s legacy of storytelling and innovation.

    • Ensured the platform's visual identity appealed to both avid collectors and casual users.
       

  2. User Experience & Functionality

    • Reviewed and refined user flows to create a seamless collecting experience.

    • Collaborated with the product team to design the value system for digital pins, balancing accessibility for new users with depth for collectors.
       

  3. Quality Assurance & Accessibility

    • Conducted rigorous reviews of 3D digital pins, checking for faults in geometry, color, and usability.

    • Provided accessibility insights to ensure the platform was inclusive for a broad audience.

    • Advised on modifications to artwork, animation and design elements for optimal digital display.
       

  4. Iterative Feedback Loop

    • Partnered with Dapper to ensure product updates aligned with Disney’s branding and usability standards.

    • Acted as a bridge between Disney teams and Dapper to streamline communication and feedback.

Determining the MVP before launch
Determining-MVP.png
Directing the value system for the digital collectibles
Editions.png
Crafting cohesive branding from logo design to background textures

Outcome

  • Successfully launched Disney Pinnacle, a cutting-edge platform for digital collectibles, praised for its polished design and intuitive user experience.

  • Delivered a seamless blend of functionality and aesthetics, bringing Disney’s beloved characters to life in a digital format.

  • Enhanced the appeal of digital collectibles, setting a new standard for fan engagement and trading platforms.

Reflections

​This project was a perfect mix of creativity and problem-solving. From shaping the platform’s branding to fine-tuning every pin to meet Disney’s high standards, it was a challenge I was excited to take on. Being part of the process from inception to launch, especially in the emerging world of web3 and digital collectibles, was an incredibly rewarding experience and one I’m proud to have been a part of.

bottom of page